Last updated on November 13th, 2015 at 08:55 am
The new Market Street supermarket at 4950 E. 42nd Street in Odessa, Texas, held a grand opening ceremony Wednesday to celebrate its new look and offerings resulting from a complete transformation of the former Albertsons Market.
Market Street, which bills itself as the place “where everyday meets gourmet,” has extensive options for guests to maintain a healthy lifestyle as well as everyday items shoppers are accustomed to finding, according to the company.
“In the new Odessa Market Street, our guests will find the latest innovations and offerings that are unmatched in the area. We are excited to officially introduce our Odessa guests to the Market Street experience,” said Robert Taylor, president of The United Family, the Lubbock, Texas-based grocery chain that operates Market Street and Albertsons Market in the Permian Basin. “This store will change the way Odessa guests think about an everyday grocery store, and the grand opening is a testament to our dedicated team members and guests, who have demonstrated tremendous patience throughout the transition process.”
Market Street features a large produce section with a variety of fresh-cut fruits and vegetables as well as more than 140 organic or locally grown options. The store also has an “Ask for a Taste” program in the produce department, which allows guests to sample any product before making a purchase.
In addition, the store has a full-service meat and seafood counter with experienced meat cutters on staff, featuring Prime Dry-Aged Beef. Market Street also features sushi made fresh in store daily. The deli has a large “grab-n-go” section with salads, specialty cheeses, tamales, pizza, fried chicken and a variety of hot meal selections to serve at home or enjoy in the store’s dining area.
“Guests will notice the comprehensive offerings at Market Street as well as unique features not available in traditional grocery stores, such as in-store dining or our concierge service,” said Wes Jackson, chief merchandising officer for The United Family. “We are committed to ensuring our team can meet guests’ every need.”
The company says that Market Street’s emphasis on service includes an in-store concierge, which is available to assist guests with party planning, catering and custom gift baskets. Other notable store changes are evident in the expanded full-service bakery, in-store dining space, Starbucks coffee, expanded wine and beer section, bulk foods section and an extensive selection of gluten-free items both in the Living Well section and throughout the store.
Guests will continue to see shelf tags featuring “healthy attributes” that identify products in 10 different categories, such as low sodium, heart healthy, organic and gluten free, as well as the company’s “Dietitian’s Top Pick” program. Unique to Market Street stores, guests also have the option to join a free store tour hosted by a registered dietitian.
“Market Street is one of the few grocery stores in the state that has registered dietitians who are helping guests try to balance busy schedules while still raising healthy families,” said Robin Hawkins, director of health and wellness for United. “Our in-store tours focus on explaining different diets and health needs while providing resources to help guests make healthy choices at checkout.”
If not already members, guests of the new Market Street also can sign up for the Rewards program to receive product recommendations, digital coupons and discounts that are individually tailored to their shopping habits, allowing each guest to easily take advantage of relevant offers. The company also recently launched a Kids Club program for rewards members that promotes nutrition and food fun through character adventures, games and special events designed to reward families with children. Guests can sign up online at unitedtexas.com or by using the “United Market” mobile application, which is available for iOS and Android operating systems.
Find store photos here.
United Family hosting holiday open house at all stores this weekend
In other United Family news, the company’s family of stores is hosting guest appreciation Holiday Open Houses featuring product samples and party ideas to inspire creative solutions for festive and seasonal parties. The weekend-long event, Saturday and Sunday, Nov. 14 and 15, will include all 66 United Supermarkets, Market Street, Amigos and Albertsons Market locations in West Texas, Dallas-Fort Worth and New Mexico.
United says that the open house will showcase everything guests need for an unforgettable holiday party, including catering, bakery, floral and more. In addition, to show appreciation for rewards members, each store will have items specially marked that enable guests to earn 50 bonus points, which can be used for free fuel and groceries.
“The Holiday Open House will help our guests enjoy time with loved ones this holiday season, rather than stress over meals and decorations,” said Wes Jackson, chief merchandising officer for The United Family. “Our team is eager to demonstrate just how easy holiday planning can be at United Family stores.”
United Family stores also have complete dinner menus for Thanksgiving and Christmas available to pre-order for pick up during the holidays, except at select locations. Entrée options are roasted turkey, garlic rosemary prime rib and sliced ham, complete with side dishes, such as white cheddar sage mashed potatoes. Rewards members who pre-order dinner during the Holiday Open House also will receive a voucher coupon for 400 bonus points.
A few examples of products that may be available to sample at the Holiday Open House include:
• Wright’s spiral sliced boneless hams
• Smoked salmon with cream cheese
• Prater’s smoked turkey
• Custom bakery party trays, including Texas brownies and gourmet cookies
• Individual refrigerated pastries, such as crème brûlée and Oreo cookie bash
• Toffee
• Pumpkin cheesecake
• Holiday Dinner Package, including praline sweet potatoes, cornbread stuffing and more
• Signature cheese balls, including blue cheese with walnut and smoked gouda with scallions
• Holiday grapes
• Cranberry relish
• Gilbert trays
• Louisburg cider
Dishes being sampled will vary between locations.
