Hy-Vee is now an official team partner and exclusive grocer of pro ice hockey team Minnesota Wild. The multi-year agreement includes prominent signage throughout Xcel Energy Center, on the Wild app and support of the Little Wild Learn-to-Play Program.
“It’s been said that ‘your reputation precedes you,’ and with Hy-Vee that certainly rings true,” said Wild VP of Corporate Partnership Carin Anderson. “Their arrival to the Twin Cities has been hugely successful and we are proud to welcome them to our team. Wild fans can look forward to connecting with Hy-Vee at Xcel Energy Center and throughout the State of Hockey.”
Hy-Vee will receive exclusivity in the grocery store, floral and pharmacy categories. The West Des Moines, Iowa-based grocer also will partner with the Wild on community outreach.
The scope of the partnership supports the supermarket’s expansion into the Minneapolis-St. Paul market, which began with the opening of two stores this fall in New Hope and Oakdale. In the coming years, Hy-Vee plans to add four to five grocery stores annually in the Twin Cities.
“We’re looking forward to becoming an even greater part of the Twin Cities community through our new sponsorship with the Minnesota Wild,” said Hy-Vee Chairman, CEO and President Randy Edeker. “The Wild is an exciting franchise. And with this partnership, we’ll have the opportunity and privilege to align our brand with its loyal fan base and support the team’s community efforts.”
Hy-Vee operates 240 stores across the Midwest.