Cub Foods on Tuesday opened the doors to the first-ever Cub Wine & Spirits—a newly formatted, full-service liquor store concept featuring hundreds of new offerings in wine, beer and spirits—in its hometown of Stillwater, Minnesota. Located in a new space next to the Stillwater Cub store, Cub Wine & Spirits is more than three times larger than the former Cub Liquor store, coming in at more than 9,000 s.f.
The store is the largest liquor operation in Cub’s portfolio and boasts several new features, including:
- Tasting Bar: A new tasting station offering wine and beer tastings, as well as educational events, allowing customers to taste and discover new favorites every day.
- 90-plus rated wines: Customers will have plenty to choose from in the new, expanded selection of highly rated wines from every region.
- The Wall: With more than 1,000 bottles of beer on “The Wall,” choosing the favorites to build-your-own six-pack might prove difficult, according to the Supervalu-owned grocer.
- Local flavors: A host of local small batch and craft brew offerings from the St. Croix Valley and Twin Cities areas will make it easier than ever for customers to support their favorite local breweries, wineries and distilleries.
“With the new Cub Wine & Spirits format, we’re excited to offer our Stillwater customers’ favorite craft beers, wines and spirits at a great value—all in one convenient location,” said Darren Caudill, VP of sales and merchandising for Cub. “The new location will help us continue to make strides toward our goal of providing customers with the best possible shopping experience.”
Cub Foods officially unveiled the store Tuesday morning during a ribbon-cutting ceremony that featured company leadership, local dignitaries and local brewers and vendors. To welcome customers to the new store, the first 500 customers Tuesday received a free wine bag, glass and bottle opener, as well as a customized beer glass.