Last updated on December 15th, 2015 at 03:07 pm
PepsiCo has launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting Monday at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product choices from the company’s food and beverage portfolio. PepsiCo will place several thousand units throughout the U.S. in 2016 in a variety of locations, including select healthcare, recreational, transportation, governmental, workplace and educational facilities.
The Hello Goodness vending machine—which also will be available in a beverage-only version—features “a thoughtfully chosen selection” of PepsiCo products like Naked Juice, Smartfood Delight popcorn, Lay’s Oven Baked potato chips, Quaker Real Medleys bars, Pure Leaf iced tea, Propel Electrolyte Water, Tropicana Pure Premium and Sabra Ready-to-Eat Hummus cups.
PepsiCo says its Hello Goodness vending machine also goes beyond traditional vending machines in the market and:
• Features a digital point-of-sale touch screen with product nutritional information;
• Suggests food and beverage pairing ideas for different eating occasions throughout the day;
• Is smart equipment, giving PepsiCo real-time consumer preference insights to further inform future offerings;
• Contains dual climate-control shelving, allowing both perishable and non-perishable items to be easily vended together at the correct temperature; and
• Allows for cashless and digital vending.
“Consumers want more choice when it comes to what they eat and drink on the go, and we’re providing the choices they want,” said Kirk Tanner, COO at PepsiCo North America Beverages. “For years, PepsiCo has been transforming its portfolio to offer more and better food and beverages. We’re continuing this journey with our new Hello Goodness vending initiative, which brings together the power of our brands and our expertise in design, category management and equipment innovation expertise.”
