Last updated on January 11th, 2016 at 09:27 am
Instantly has released its latest Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent.
The December Shelf Score shows that brands are investing heavily in innovation.
Appearing on the latest top 10 are products featuring creative flavors like cheddar and sour cream potato chips as well as a vegetable finishing sauce, maple water and a “healthy yet decadent” protein shake marketed toward dieters. These are joined by some holiday-themed treats and products for the on-the-go consumer.