Produce Produce News West

Hollandia Produce Implementing ESOP

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Hollandia Produce, the leading purveyor of living butter lettuce, is transitioning the company to become employee-owned by implementing an Employee Stock Ownership Plan, or ESOP. Pete Overgaag will stay on as CEO and, assisted by the current executive management team, will remain involved in the Carpinteria, California-based company’s operations through the transition.

Overgaag and his executive team say they are proud to reward their loyal employees and maintain the company’s emphasis on tradition and community by providing employees with the ability to share in the success of the business through a significant retirement benefit at no cost to the employee.

Overgaag said, “I am honored to lead Hollandia through this transition, which will continue our commitment to our customers, employees and company values. Hollandia is well positioned for growth. I am excited our employees will be able to share in our future success.”

Hollandia Produce began in 1970 when founders Art and Magda Overgaag started the produce company with three acres of greenhouses in Carpinteria. Under the leadership of their son and current owner, Pete Overgaag, the company has grown to include two locations and is now the largest greenhouse grower of hydroponic lettuce in the western U.S. Overgaag’s sisters, Ellen Seyle and Karin Connolly, also are active in the business.

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Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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