C-Store Executive News Operations Southwest

CST Brands Reorganizes Leadership Roles

San Antonio, Texas-based CST Brands Inc. is making several leadership changes.

Hal Adams, SVP and CMO, has been named to the newly created position of president, retail operations, combining marketing and merchandising with operations.

Adams has more than 25 years of retail experience, having served as VP of retail merchandising at Valero Energy Corp. from 2001-13, when he took on his most recent position as SVP and CMO at CST Brands.

Adams began his career as a “graveyard shift” store associate in a Stop N Go store in Ventura, California. He has a BA in business economics, an MBA and is a graduate of the Stanford executive program.

Tony Bartys, SVP and COO, will now report to Adams.

Stephane Trudel, SVP, mergers and acquisitions, will take on the newly created position of SVP, growth and strategy, which will combine oversight over acquisitions, divestments, strategic planning and business analytics, construction and real estate and the Canadian wholesale operations, some of which formerly was under the oversight of Steve Motz, EVP and chief strategy officer. Motz will retire in the first quarter after 33 years of service in the fuel and convenience industry.

“From launching our Canadian company-owned retail operations to expanding our fuel supply business with new partners like Shell and Phillips 66 and numerous acquisitions along the way, Steve has touched every aspect of our company operations across his tenure,” said CST President and CEO Kim Lubel. “He has been an invaluable mentor and leader and will be missed by all.”

Adams and Trudel will report to Lubel.

CST said the changes are designed to further its 2020 vision to increase gross profit with 70 percent coming from non-fuel sales and 30 percent from fuel sales as it looks to reduce its exposure to volatility in oil and refined petroleum products commodities prices.

“By combining our operations, marketing and merchandising group under the experienced leadership of Hal Adams, we will have a unified chain of command to support our high-reaching goals of increasing gains in inside store sales and margins and providing best-in-class operations in both our legacy and new stores,” Lubel said. “By combining our organic NTI (new-to-industry) growth, acquisitions, divestitures, strategic planning and business analytics under Mr. Trudel, we can better coordinate and allocate our capital and resources to achieve aggressive large format store growth and expand our geographic presence, which are key components to achieving our 2020 vision.”

Also retiring is Christian Houle, SVP of Canadian retail. After 20 years of service to the company and 40 years of retail experience, Houle has elected to retire in the first quarter of 2016. Houle has served as CST’s lead executive in its Canadian service center since its 2013 spin-off from Valero.

CST Brands employs more than 14,000 people at approximately 1,900 locations in the Southwest U.S., New York and eastern Canada.

CST also owns the general partner of CrossAmerica Partners LP, a master limited partnership and wholesale distributor of fuels, based in Allentown, Pennsylvania.

About the author



An 11-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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