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Associated Food Stores Partners With P&G To Combat Post-Holiday Sales Slump

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Last updated on June 14th, 2024 at 09:45 am

Associated Food Stores of Salt Lake City, Utah, says it is determined to help their member retailers combat the post-holiday sales slump that many businesses feel. The grocery wholesaler is partnering with Procter & Gamble to sponsor “Marvel Universe Live!”, a superhero live-action show at the Vivint Smart Home Arena, Feb. 11-14.

As part of the sponsorship, participating retailers will be given exclusive deals and promotions from P&G to reward shoppers and drive sales during the start of the new year. Store guests will be encouraged to spend $25 on P&G products to enter to win various Marvel merchandise, including a Marvel blanket and tickets to the show, though no purchase is necessary to enter the drawings. Each retailer also will create in-store displays, social media campaigns and email announcements to alert shoppers of the promotion and giveaways.

Marvel Universe Live! features the Avengers, Spider-Man and other key Marvel characters in a live-action stunt show that focuses on defeating classic villains. Participating retailers will give a total of 150 Marvel Universe Live! tickets to shoppers in various ticket bundles through drawings and social giveaways during the promotion period.

“Because we are a co-op the success of our retailers is ultimately our success,” said Jason Sokol, director of marketing at Associated Food Stores. “We loved the idea of partnering with P&G for Marvel Universe Live! because it gives us an opportunity to bring something different and exciting to our shoppers that, like food, the whole family can enjoy.”

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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