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Supervalu Taking Over Private Brand Distribution For Coborn’s

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Coborn’s Inc. says that it is switching distribution channels for its private brand products from Affiliated Foods Midwest (AFM) in Kenosha, Wisconsin, to Supervalu in Minneapolis, Minnesota. The St. Cloud-based grocery chain also will move all of the products currently supplied by AFM for its four Marketplace Foods stores in Wisconsin to Supervalu; AFM currently supplies the majority of national and private brand products for the Marketplace Foods stores.

The transition will begin Feb. 15 and is expected to be fully implemented by May 1.

Coborn’s operates 54 stores across Minnesota, North Dakota, South Dakota, Iowa, Illinois and Wisconsin under the Coborn’s, Cash Wise Foods, Marketplace Foods and Save-A-Lot banners. Coborn’s, Inc. also owns CobornsDelivers, an online grocery ordering and home delivery service; and stand-alone convenience, liquor, video and pharmacy locations.

About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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