National Operations Suppliers

Retail Feedback Group To Debut ‘Feedback Rules’ Book At NGA Show

Feedback Rules! Book Cover (PRNewsFoto/Retail Feedback Group)

The Retail Feedback Group (RFG) will officially launch a new book entitled “Feedback Rules!” at the National Grocers Association (NGA) Show in Las Vegas (Feb. 28-March 2). Written by RFG Principals Doug Madenberg and Brian Numainville, Feedback Rules covers 52 strategies to use when designing and carrying out a feedback program.

“In this book we draw upon our extensive experience in research to help the reader quickly grasp how to plan a survey or feedback program (ground rules), execute it (rules of engagement) and make sense and respond to the findings (golden rules),” said Numainville. “Anyone who listens—or needs to listen—to their customers or employees will find this book an invaluable resource.”

Feedback Rules joins other popular titles in the “Rules!” books series published by Brigantine Media. These books focus directly on the standards that foster business success in a variety of fields. Written by experts, the Rules books offer key business insights in an entertaining, easy-to-read format.

“Our business exists to help retailers listen to their customers, employees and trading partners,” said Madenberg. “In Feedback Rules we unpack some of the most important considerations and turn them into succinct and understandable rules for organizations to incorporate as they engage in collecting and acting on feedback from their stakeholders.”

NGA President and CEO Peter Larkin said, “Feedback Rules offers great tips and helpful ideas for retailers that want to listen more attentively to their customers and employees.”

“Brian and Doug distill their wealth of knowledge on research and feedback down to highly usable nuggets of wisdom in this book,” said Bill Bishop, chief architect of Brick Meets Click.

Madenberg and Numainville comprise the leadership team of Retail Feedback Group. Both accomplished and experienced consultants, they have designed and implemented a wide range of consumer surveys, feedback programs and employee assessments for retailers, wholesalers, nonprofits and other organizations.

Feedback Rules is now available now at or in the Kindle format on Amazon. Quantity discounts are available.

About the author



An 11-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

1 Comment

Click here to post a comment
  • Pay per click has become a fundamental website marketing device.

    Not many organizations can afford to ignore it. However
    have to steer clear of the more-clicks-is-better mentality.
    Consider transformation and return on the investment, versus ticks, and you can build a profitable campaign.

Featured Photos

Featured Video