Home » Several Ahold Banners Roll Out Nature’s Promise ‘Free From’ Products

Several Ahold Banners Roll Out Nature’s Promise ‘Free From’ Products

free from

Last updated on June 13th, 2024 at 05:08 pm

Several Ahold USA banners, including Stop & Shop, Giant Food Stores and Martin’s Food Basket, have introduced Nature’s Promise “Free from” products.

Nature’s Products were first introduced in 2004. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“Customers continue to ask us for more organic and free from choices in our stores, and Nature’s Promise is a brand they can trust to provide affordable organic and Free from products,” said Juan De Paoli, SVP, Own Brands. “With this refresh, we continue to innovate within our Nature’s Promise brand bringing new solutions and more transparency to help our customers eat well and save money.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging, and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.

More than 800 fresh, grocery, health, beauty and household items compose the Nature’s Promise product line. New Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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