Pear Bureau Northwest (PBNW) has appointed Morgan Cairns sampling and event coordinator.
Cairns brings diverse experience in events, foodservice, communications and graphic design to the PBNW team. Most recently, she developed and implemented innovative social media strategies for clients at Expand YOUR Brand in Portland. Previous employers include Winning Mark and BRIX Tavern.
“I can’t wait to sink my teeth into the sampling and event coordinator position at Pear Bureau Northwest,” said Cairns. “I’m proud to join this creative and hard-working team. Plus, pears happen to be my favorite fruit.”
Added Kevin Moffitt, PBNW president and CEO, “Morgan’s enthusiasm, drive and experience will be an asset to PBNW. In store sampling and event sampling are essential parts of our marketing plan, encouraging consumer trial, impacting sales and driving repeat purchases. With Morgan onboard, we can make demos more effective, increase consumer loyalty to pears and increase pear sales. We are very pleased to have her join our team.”
Cairns earned a bachelor of arts degree in applied arts and sciences with a focus on graphic design from San Diego University and completed Wings personal development seminars in Eugene, Oregon. She lives in Portland and enjoys snowboarding, hiking, cooking and travel.