April 2 is Love Your Produce Manager Day, a day to show appreciation for the hardworking men and women in supermarket produce departments. Frieda’s Specialty Produce offers three reasons for the produce and food retail industry to show appreciation to produce managers and other produce team members.
- Produce managers help increase produce consumption
Produce managers are the unsung heroes of the healthy eating revolution, quietly playing a key role in increasing produce consumption just by helping shoppers select the freshest fruits and vegetables each day. From merchandising to sampling to simply chatting with shoppers, produce managers encourage people to try something new and put more fresh fruits and vegetables in their shopping baskets and on their plates.
- Produce managers can gather shopper intel
Produce managers interact with shoppers every day, taking notes on what shoppers are looking for and relaying that information back to produce buyers. From day-to-day fruit and vegetables to unusual specialty produce, produce managers play an integral part in getting the freshest items into the stores and keeping their finger on the pulse of shopper trends.
- Produce managers can be retail brand ambassadors
Because produce managers are at the frontline with shoppers at store level, they become an extension of the retailer’s brand. They represent the company in their values and their exemplary customer service. Each produce manager’s department is a front-and-center reflection of the overall store and the overall retail brand. It’s been said that the produce and floral departments often act as the sensory gateway to the store and a great produce department speaks volumes for the store as a whole.