Fareway Stores says it is the first supermarket chain in the U.S. to go live with Invisipon, a patent-pending digital coupon solution that automatically applies manufacturer coupons in a customer’s personal coupon account to the total at checkout without any effort on the part of the customer. The Invisipon system allows all Fareway customers to take advantage of an estimated $800 per year in savings recognized by each household that utilizes manufacturer coupons, according to the grocery chain.
Fareway customers will no longer be required to search for coupons for the products they like to purchase. Upon signing up for Invisipon, manufacturer coupons are automatically deposited into the customer’s account based upon their unique profile, redemption history and other metrics the coupon issuer may wish to employ. Customers can view the offers available to them via the Invisipon mobile app or website. At checkout, the customer allows the cashier to scan the customer’s unique barcode from the mobile app or key in the customer’s phone number. Every coupon in the customer’s personal coupon account that matches a product being purchased is instantly applied to the total in under 300 milliseconds, providing the consumer with immediate savings.
Fareway’s implementation of Invisipon also will eliminate another inconvenience for grocery shoppers by matching manufacturer coupons with existing in-store sales. When the Invisipon system sees an item on sale in the store and a manufacturer coupon also exists for that item, the system merges both offers together and alerts the customer of an additional savings opportunity associated with that particular product.
“Since 1938, Fareway has enjoyed bringing great value and quality food to our customers,” said Scott Beckwith, chief administrative officer of Boone, Iowa-based Fareway Stores. “It’s important for us to provide a great shopping experience for every customer. We’ve made digital coupons easy to use for that reason.”
Added Bill Moffitt, co-founder and CEO of Invisipon, “Partnering with Fareway Stores for our initial launch was a perfect match for us. Fareway’s long-standing commitment to providing its customers great value along with deep discounts makes Fareway an excellent proving ground as we now look to expand the program into thousands of supermarket and pharmacy locations nationwide.”
