Asian-inspired grocery chain H Mart is expanding its partnership with Instacart to the Washington, D.C., suburbs area after successful launches in Philadelphia and Orange County. Customers in northern Virginia and Maryland can now order authentic Asian products from H Mart on the Instacart platform and have them delivered straight to their doorsteps in as little as one hour.
H Mart began in 1982 in Queens, New York, and now operates 52 stores across the nation.
“We have grown because of our continuous commitment to the freshest ingredients in all of our offerings,” said Sam Kim, director of marketing and management planning at H Mart. “Instacart has a proven track record of success with customers, and we’re glad to expand this service to customers in communities neighboring Washington, D.C.”
The Instacart-H Mart partnership piloted in Boston in June 2015. Philadelphia was the first expansion city. Instacart H Mart delivery will soon be available in select zip codes throughout Atlanta, the Chicago suburbs, Los Angeles and Houston.
“The D.C. metro area has a vibrant international community, and customers love having this convenient shopping option for ethnic foods,” said Vishwa Chandra, VP of retail accounts at Instacart. “We will continue to provide customers with new choices so that we can make the shopping experience as seamless and convenient as possible.”
Initial delivery locations throughout northern Virginia include Alexandria, Arlington Clarendon, Ballston and Falls Church. Initial delivery locations throughout Maryland include Bethesda, Potomac, Chevy Chase, Silver Spring and Rockville.
Customers can go online to Instacart.com or open the Instacart mobile app on their iPhone or Android device, select their city and store, add items to a virtual cart and then choose a delivery window (within one hour, two hours or some scheduled time in the future) and check out. An Instacart personal shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping and then delivers the order to the customer in the designated delivery timeframe.