Harris Teeter has donated $116,633 to the North Carolina Association of Feeding America Food Banks. In partnership with four in-state collegiate rivals, Harris Teeter hosted the Million Meals Challenge campaign to help fight the North Carolina hunger epidemic.
The Million Meals Challenge—a banner initiative in collaboration with Harris Teeter and the North Carolina Association of Feeding America Food Banks—focused on generating yearlong support from Duke, North Carolina State, UNC and Wake Forest students, fans, alumni and campus communities. As part of this challenge, the grocer invited shoppers and associates to make a $1, $3 or $5 donation at checkout, collecting $116,633 in the fight against hunger.
The company also hosted an in-store food drive at Harris Teeter stores immediately surrounding the participating universities, which collected more than 1,700 pounds of food. The monetary and food donations collected by Harris Teeter, the four universities and the North Carolina Association of Feeding America Food Banks will provide more than 647,000 meals to North Carolinians. Various on-campus events, as well as activities led by student groups, were held to accept food donations and contribute to the overall initiative throughout the year.
“We are proud to strengthen our commitment to the fight against hunger with this donation,” said Danna Robinson, communication manager for Matthews-based Harris Teeter. “We are grateful for the support of our generous shoppers and valued associates during this campaign.”
