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Hy-Vee, Pinky Swear Foundation Announce 2016 Kids Triathlon Dates


Last updated on June 14th, 2024 at 09:34 am

Hy-Vee is again partnering with the Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, to host six kids triathlon fundraising events across the Midwest this summer. For the second year in a row, this partnership will bring Hy-Vee Pinky Swear Kids Triathlons to Omaha, Des Moines, Kansas City, Minneapolis and the Quad Cities.

Instead of focusing on competition, children at all fitness levels are encouraged to participate in the swim, bike and run events to help raise money for kids with cancer and their families. In many cases, the money raised provides basic needs, such as mortgage and rent, transportation, utilities, gas cards and food, to impacted families. According to the Pinky Swear Foundation, a child is diagnosed with cancer every 45 minutes in the U.S. and one out of 11 families given that news will file for bankruptcy.

“We are proud to once again partner with the Pinky Swear Foundation to highlight our commitment to health and wellness while also giving back to our communities,” said Ryan Grant, director of sports marketing for Hy-Vee. “The dedication that Hy-Vee Pinky Swear Kids Triathlon participants put into their fundraising and athletic efforts is truly inspiring.”

In 2015, more than 1,900 athletes participated in five events, raising more than $330,000 to help 110 families in need. This year, a sixth event has been added to accommodate increased participation in the Minneapolis area.

“We’re excited to continue our partnership with Hy-Vee to bring fun and accessible triathlons to cities in Nebraska, Iowa, Missouri and Minnesota,” said Brian Nelson, executive director of the Pinky Swear Foundation. “I am proud of the work we’ve done so far and will be doing in engaging kids in these communities to help other kids. We look forward to working with Hy-Vee to serve hundreds of additional children with cancer and their families.”

Event schedule

• July 9: University of Nebraska—Omaha, Omaha, Nebraska

• July 23: Raccoon River Park, Des Moines, Iowa

• July 31: Arrowhead Stadium, Kansas City, Missouri

• Aug. 6: Lake Nokomis, Minneapolis, Minnesota

• Aug. 13: Bettendorf YMCA, Bettendorf, Iowa

• Aug. 20: Lake Ann, Chanhassen, Minnesota 

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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