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‘New Concept’ Harveys Store Opens In Jacksonville

Harveys on Edgewood Photo: Karen Mathis, Jacksonville Daily Record

Southeastern Grocers unveiled its new Harveys Supermarket store concept on May 4 at 10 a.m. in a former Winn-Dixie location at 1012 Edgewood Avenue in northwest Jacksonville, Florida.

According to Southeastern Grocers, parent company of Harveys, Winn-Dixie and Bi-Lo, “Despite the fact that Harveys, a supermarket with more than 90 years of heritage in the Southeast, has operated stores in Florida since 2003, there has never been a store that looks like this one.”

Ian McLeod, president and CEO of Jacksonville-based Southeastern Grocers, said, “It became clear that this neighborhood was in need of a new and different offering from us. This new Harveys Supermarket offers a wide range of items our customers have asked for as well as better value on the products they purchase most.”

Southeastern Grocers says of the store:

  • More than 20 percent of the products are new to the store.
  • More than 750 popular products are now priced “Low and Staying Low,” easily found in store with a bright yellow thumbs-up sign.
  • Totally new $1 Zone, with a selection of more than 650 popular items for only $1 each, including beverages, canned goods, cleaners, meals, foil trays, baby and health items.
  • A bigger meat department with new smoked meats and value meat selections including expanded pork and poultry options.
  • “Pick 5” fresh and frozen meats for $19.95, which equals an average of a 25 percent discount.
  • Refreshed produce department with produce from local farmers, such as The Greens King and its popular chopped collard greens from the Maxville and Starke areas, all at strong market prices.
  • Locally made grocery favorites like Jerome Brown BBQ Sauce, Minorcan Datil Pepper Mustard and No Name Sauce.
  • Expanded health and beauty care section with more than 250 new products customers have asked for.
  • Brand new café with a new wing bar and fried fish offerings.
  • The introduction of more than 1,500 new Southern Home exclusive brand products for extra savings and value throughout the store.

While many things are changing, some are not. All of the store associates are remaining at the store, and the store’s leadership team has more than 170 years of combined experience. The Winn-Dixie rewards program is still valid for all participating customers. Customers can still earn rewards by shopping at the store and won’t see any changes in their fuelperks! rewards.

The new Harveys Supermarket, located in the Commonwealth Shopping Center, will be open seven days a week from 7 a.m.-10 p.m. and will offer free Wi-Fi.

See more photos here, courtesy of Karen Mathis, Jacksonville Daily Record.

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