Polar Bottle has donated $2,684.76 in revenue from online sales of its limited edition Pride bottle to a Pulse Nightclub victims fund.
The bottle, the company’s 24-oz. Sport design emblazoned with a rainbow graphic, was not intended as a fundraising item when it launched June 1. Instead, the limited edition bottle was meant to celebrate the start of Pride Month.
Soon after the shooting at Pulse Nightclub in Orlando on the morning of June 12, the company arranged to donate all bottle sales to victims and their families through a fund set up by Equality Florida.
“The Pride bottle was a way for our company to align with the LGBT community, and allow our customers to do the same,” said Judy Amabile, president of Polar Bottle in Boulder, Colorado. “The events in Orlando reaffirmed that, despite the progress we’ve made, supporting this community is as important as ever. It only seemed right that the bottle be used to give back.”