Justin’s has introduced a non-perishable fruit and nut butter pairing as the first extension of its Snack Pack product line. The new product, Justin’s Peanut Butter and Banana Chip Snack Pack, comes in two flavors: Classic Peanut Butter + Banana Chips and Honey Peanut Butter + Banana Chips.
Justin’s says the new product sits at the intersection of two high-growth and trending categories—nut butter and dried fruit—and was designed to appeal to the whole family. The gluten-free snack contains 5-6g of protein, 3g of fiber and more than 200 mg of potassium; 200-210 calories per serving.
“After a successful launch of the Snack Pack last summer, we knew this conveniently nutritious snacking line had growth potential,” said Justin Gold, founder of Boulder, Colorad0-based Justin’s. “Peanut butter and bananas are the ultimate pairing. When we realized there was nothing on the market like it, we went bananas (literally) and made it happen.”
Justin’s all-new Peanut Butter + Banana Chip Snack Packs are a part of the Made to Matter—Handpicked by Target product collection, 20 “purpose-driven” brands that make natural, organic and sustainable products more accessible for consumers. The products meet at least one of the five product criteria: reduced waste and packaging, reduced sugar, dietary and allergen restrictions, clean label products, and closed loop systems.
Justin’s new Snack Packs are made without chemicals, additives, artificial flavoring or preservatives, and are packaged in recyclable trays. They became available exclusively at Target stores nationwide in July for an SRP of $1.99.