Thorntons has launched a new store concept—Thorntons Real Kitchen. Real Food.—across 28 stores in Louisville, Kentucky, and southern Indiana. These stores redefine convenience and offer guests a distinctly elevated experience with quality food that is fresh and fast, all within a real kitchen setting, according to the Louisville-based convenience store chain.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, president of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft high-quality food, Thorntons says. The new menu includes hot, salted pretzels; savory breakfast and lunch burritos; pizza sticks; and more. All items are prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes.
“Real is powerful,” said Harris. “To us, real means honest, trustworthy and authentic. That’s what makes our new store concept different than any others in the region, and that’s what drove the idea behind Real Kitchen. Real Food.”
Thorntons’ Real Kitchen. Real Food. campaign debuted in the “Kentuckiana” market on Monday. The campaign introduces Val, the spokesperson who brings Real Kitchen. Real Food. to life. Val loves flavorful food fast and will provide Louisville and southern Indiana residents with an inside look at the new Thorntons stores.
Thorntons currently operates 183 stores in Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.