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Russ’s Market Hosts Grand Reopening At Newly Remodeled Store


Russ’s Market is celebrating the expansion and renovation of its East Park Plaza store, located at 66th and O Street in Lincoln, Nebraska. The store nearly doubled in size after taking over space next door that had previously housed a drugstore. Construction was completed in phases, allowing the store to remain open.

Pat Raybould, president of B&R Stores, says the changes are significant enough to call for a celebration.

“This Russ’s Market really is a new store. It has a modern, bright look and very welcoming atmosphere,” said Raybould. “The best part is that we’re able to offer customers more fresh items, specialty foods and services.”

The 66th and O Street location has added a drive-thru pharmacy, an expanded spirits section with a separate entrance, as well as a sit-down cafe that’s open for breakfast, lunch and dinner. The deli and meat departments also feature more prepared items for quick meals at home. New fuel pumps make it easier for customers to redeem fuel discounts earned by using their Russ’s Community Rewards card.

Employee-owned B&R Stores is based in Lincoln and includes four store concepts—Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market—in seven cities across Nebraska and Iowa.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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