Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers. Collected money will be channeled through the American Red Cross and designated specifically for disaster relief in support of their effort to help people affected by Hurricane Matthew. The program will continue for a few weeks, based on customer response.
“Our customers and associates have always shown great compassion and generosity toward others,” said Maria Brous, director of media and community relations. “As the grocer of choice in the communities we serve, we are trusted to react quickly and help those affected by tragic circumstances. This devastating disaster hits close to home as we have many associates and their families who have already been and still may be impacted. As we continue to watch Matthew’s path, we encourage our communities to prepare.”
Brous told The Shelby Report on Thursday, “We are closely monitoring the path of Hurricane Matthew. We have early store closings occurring and continue to balance serving the needs of our communities with the safety of our associates.”
Additionally, Publix Super Markets Charities is donating $1 million to the American Red Cross for Hurricane Matthew relief efforts for affected areas. Hurricane Matthew has already caused significant damage to the islands in the Atlantic and is anticipated to have a major impact along the Southeast coast of the U.S.