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Northeast Wholesaler/Distributor News

America’s Food Basket Taps Supervalu As Its New Wholesaler

America's Food Basket art

America’s Food Basket (AFB), based in Lake Success, New York, will use Supervalu as its grocery wholesaler and supplier. C&S Wholesale Grocers has been serving as AFB’s supplier.

AFB and Supervalu have entered into a long-term agreement for Supervalu to supply AFB’s member stores with traditional grocery products across a range of categories—including meat, deli, bakery, grocery, fresh produce, frozen foods and dairy. Supervalu will distribute AFB’s “Ideal Brands” as well as provide stores with the ability to offer Supervalu’s private brand products, including Essential Everyday, Wild Harvest and Culinary Circle.

Founded in 2007, AFB is a regional cooperative serving 47 neighborhood stores located primarily in New York and parts of New England. Its stores range in size from 5,000 to nearly 20,000 s.f. and deliver a diverse set of products, according to the company. AFB stores operate under three primary banners: America’s Food Basket, Ideal Food Basket and Superfi Emporium.

A few of the 47 AFB member stores are expected to transition to Supervalu supply before the end of the year, with the remaining stores likely to transition during the first quarter of 2017.

“America’s Food Basket is moving into our fourth year of growth while at the same time seeking opportunities to build our business by exploring new avenues for operational excellence,” said AFB CEO Dan Cabassa. “We’re pleased to announce this relationship with Supervalu as we believe it will help us deliver a great offering for our shoppers.”

Cabassa told The Griffin Report on Wednesday that AFB conducted interviews for a better part of the year to find a new supplier and determined that Supervalu was better aligned with its future growth needs. The company plans to open three new stores within the next few months, including a new store in Lawrence, Massachusetts, by the end of November; a New Britain, Connecticut, store in mid-December; and a new store in Clifton, New Jersey, in January.

Added Mike Stigers, EVP of Minnesota-based Supervalu’s wholesale business, “America’s Food Basket is a terrific regional co-op that delivers a great neighborhood grocery experience for its customers. Our plans to continue to grow Supervalu’s wholesale business took another step forward today with the addition of America’s Food Basket.”

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

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