Last updated on November 11th, 2016 at 03:12 pm
On Friday, Hy-Vee will host its annual Veterans Day breakfasts to recognize and thank veterans and active-duty military members for their service and will provide them with a complimentary meal. The grocery chain expects to serve more than 90,000 veterans, military members and their guests at 242 stores across its eight-state Midwest operating area this year.
Some stores also have planned programs, displays, entertainment or other activities to go along with the breakfast.
The breakfasts are part of the Hy-Vee Homefront initiative, which comprises several company efforts, including the “Round Up for the Homefront” program, Honor Flights and veterans and military member employee recruitment.
Through Nov. 13, the chain’s customers can help support veterans by rounding up their purchases to the next dollar—or a desired dollar amount—at the checkout. Hy-Vee will match customer donations up to $100,000.
All proceeds from the Round Up program benefit three organizations that support veterans and their families: Operation First Response, Puppy Jake Foundation and Hope for the Warriors. For more information, visit hy-vee.com/homefront.
And this year is the first time that customers can donate through Hy-Vee’s Aisles Online. The online shopping service will allow customers to contribute $1 or $5 per order to support veterans.
“Hy-Vee Homefront is our way of partnering with our customers to say thank you to those who have served our country,” said Brad Waller, assistant vice president of community relations at Hy-Vee. “With the generous support of our customers and our company match this year, we anticipate surpassing $1 million in funds raised over the past three years to assist veterans and their families.”
West Des Moines, Iowa-based Hy-Vee is an employee-owned corporation with sales of $9.3 billion annually. Its stores are located in eight Midwestern states: Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin. Distribution centers are in Chariton, Iowa, and Cherokee, Iowa, with a third perishable operation in Ankeny, Iowa.