Last updated on November 18th, 2016 at 02:47 pm
In an ongoing effort to enhance life with health and wellness, Raley’s Family of Fine Stores says it has implemented “Better for You” check stands throughout the chain. This includes removing all artificially sweetened sodas from the check stand cold cases, while also upgrading the selection of snacks and treats—enlarging offerings such as granola bars, nutrition bars and improving the quality of certain candy options.
“We know impulsive choices happen at the check stand,” said Raley’s COO Keith Knopf. “We are proud to take a brave next step by making it easier for shoppers to choose healthy, more nutritious options.”
“Better For You” check stands are another first step toward helping customers make affordable, nutritious choices, according to the West Sacramento, California-based grocer.
Last month, Raley’s began offering free fruit for kids. In August, it eliminated private label brand soda that contained high-fructose corn syrup and artificial colors and flavors, including diet soda varieties. In 2015, the grocer eliminated tobacco products from stores.
The company says these decisions are in response to customers’ increased interest in food and greater concerns about their health than ever before.
In addition to these changes in the store experience, Raley’s has launched its “Let’s Begin” campaign in stores and on Raleys.com that helps educate customers on how to make more informed decisions when purchasing food.
