Home » 200-Pound Peeps Chick Will Drop In Bethlehem, Pa., To Ring In New Year

200-Pound Peeps Chick Will Drop In Bethlehem, Pa., To Ring In New Year


Every year friends and family gather together on New Year’s Eve to celebrate and watch the famous Times Square ball drop, and with every tradition comes a few quirky twists.

In Raleigh, North Carolina, they drop a giant acorn. In Atlanta they drop a giant peach. But perhaps the sweetest New Year’s Eve drop in the U.S. occurs in Bethlehem, Pennsylvania—home of the Peeps marshmallow candy brand, where a new giant illuminated Peeps Chick will be dropped this weekend to ring in the New Year.

The Peeps Chick drop is the highlight of PeepsFest, a two-day festival that celebrates the Peeps Brand at the SteelStacks in Bethlehem. Weighing 200 pounds and standing 4 feet, 9 inches tall, the Peeps Chick will make its debut at the festival just in time for the final countdown to the New Year at 5:15 p.m. Dec. 31.

“The Peeps Chick is an iconic symbol that represents the Peeps brand, our company and our community,” says Matt Pye, VP of corporate affairs at Just Born Quality Confections. “We are excited to unveil the new Peeps Chick this year and we look forward to celebrating with fans, some of who travel from all over the country, at PeepsFest.”

In addition to the new Chick, this year’s PeepsFest will include the Peeps Olympics, a free, kid-friendly sports competition; and an expanded annual PeepsFest 5K, with the introduction of a “One Mile Loop” to allow novice runners to enjoy a shorter route.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Point Loma Community
Huntington Beach, California
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