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Lloyd, Goelzer To Hold Supermarket Management Class 2.0 In May

Harold Lloyd and Paulo Goelzer
Harold Lloyd and Paulo Goelzer

Last updated on January 10th, 2017 at 02:47 pm

Longtime grocery educator Harold Lloyd of Harold Lloyd Presents and Paulo Goelzer, president of the IGA Coca-Cola Institute, are teaming up to present Supermarket Management Class 2.0 in Chicago in May.

Lloyd, who created the course about 15 years ago, used to hold the class in January, but saw an opportunity this year, with FMI Connect in Chicago in June being canceled, to move the class closer to springtime, when the weather shouldn’t present anxiety about whether participants can get there or not.

In a nutshell, the class is all about “how to operate within the four walls better,” Lloyd tells The Shelby Report.

A course introduction calls it “a deep dive into really practical solutions for both the common and the more challenging problems operators experience in their stores each day.”

The list of those who should attend includes six groups, the introduction said:

• CEOs desiring an operations update;

• Store operations executives looking for alternative solutions;

• Merchandisers trying to “complete the puzzle”;

• Successful store managers in search of a greater understanding;

• New store managers looking for a major headstart; and

• Department managers with experience in at least three departments.

The cost to attend all four days—May 8-11—is $1,295, but days can be purchased individually for $395 each. An early bird special and group discounts are being offered: The early bird rate is all four days for $995 or individual days at $295 each; with the group discount, the eighth and ninth participants in a group are free. Price includes materials, refreshments and lunches; does not include travel, hotel or other meals. Visit retaillearning.net/supermarket-management-class-2.0 to get more information and register.

Here is a look at what the course includes:

Day 1: To Lower Prices or Raise Standards?

Early Bird Session: Supermarket Rules—52 Rules to Follow

1. Basic Strategic Planning: Developing Distinctive Points of Difference

2. Creating a Great First and Lasting Impression

3. Merchandising Magic 3.0—The 5 Key Merchandising Principles

4. In Search of Freshness: The Great Differentiator (Joe Himmelheber)

5. Crafting a SMARRTEST Goal (a plan to improve)


Day 2: Building Sales, Controlling Costs!

Early Bird Session: Supermarket Math Exercise

1. The Concept of Customer Flow and Focus

2. Resuscitating Center Store Sales. It’s Not Too Late!

3. Asset Protection: The Art and Science (Bill Alford/Joe Laufenberg)

4. Why You Might Be Spending Too Much (Mitch Fairfield)

5. Crafting a SMARRTEST Goal


Day 3: The Power of Passionate People

Early Bird Session: Creating a Cost-Effective Employee Orientation Program

1. Am I the Leader I Need to Be?

2. Recruiting Strategies…What You Don’t Know Could Really Hurt You (Deb Keller)

3. Employee Retention Recommendations

4. Achieving Superior Customer Relations with Engaged Employees

5. Crafting a SMARRTEST Goal


Day 4: Creating a ‘Yearn to Learn’ Culture in Your Company

Culture and Performance:

Working and Learning with New Technologies—The Role of Middle Managers

Flatter Organizations, Smaller Budgets and Lifelong Learning

Strategies to Improve Retention—How to Optimize the Formation of Memory

Best Practices in e-Learning for the Supermarket Industry


The early bird sessions begin at 7 a.m.; evening activities also are planned. These include store tours in downtown Chicago as well as book reading and goal setting.

Lloyd says that like himself, Goelzer is one of “the most passionate teachers out there.”

The organization Goelzer heads up, the IGA Coca-Cola Institute, focuses on service and developing skills that will help associates prepare for long-term careers in the industry, provides a learning curriculum with insights into communication, teamwork and goal setting that helps associates develop valuable life skills that will serve them in any field.

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Donald E. Stephens Convention Center
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