Ahold USA Completes ‘Digital Transformation,’ Creating A ‘Smarter Store’


Ahold USA’s retail divisions—Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle—recently embarked on a technology overhaul in collaboration with Verizon Enterprise Solutions to create a “smarter store” for what the grocery company calls “today’s always-connected consumer.” Now, that “digital transformation” is complete.

“Our divisions are focused on the needs of their customers and improving the overall customer experience,” said Paul Scorza, chief information officer for Ahold USA. “Verizon Enterprise Solutions has helped them deliver on their ‘better place to shop’ mission as we were able to bring Wi-Fi to all 780 division stores while increasing network bandwidth that moves data quickly.”

Wi-Fi connectivity throughout their stores has been instrumental for the Ahold USA divisions to tailor offers and promotions to subscribers of their app and “Scan It! Mobile” feature, which allows customers to use smartphones to scan items for self-serve checkout, according to the chain. Additionally, Ahold USA division associates can rely on strong network connectivity to rapidly and securely transmit data related to everything from inventory needs to medical prescriptions and point-of-sale transactions.

“With this improved store network, we’re making it easier for our division customers to smoothly access other technology options like Scan It! Mobile,” said Scorza. “With a strong, reliable network, store associates are in a great position to succeed. Whether helping a customer with a price, ordering an item or finding a product, associates can get the job done faster and easier.”

Underscoring the growing popularity of the Wi-Fi feature, this past December Ahold USA’s divisions saw an overall 23 percent spike in the number of users over the previous month.

In addition to improving the customer experience, the technology upgrade includes operational enhancements across all Ahold USA division stores. All locations are now equipped with Verizon’s business-grade voice-over-IP phone solution, which streamlines network management and cost efficiencies while extending the capabilities of the company’s existing phone system. Further, the addition of Verizon’s industry leading wireless network capabilities in each location will provide backup connectivity to help maintain business continuity in the event of outages which can be harmful to business and a company’s brand.

“Ahold USA’s businesses are reinventing the retail experience for today and the future, and we are proud to be partnering with them,” said Michele Dupré, group VP of retail, distribution and hospitality with Verizon Enterprise Solutions. “We’ve built our business on helping retailers, and organizations across all industries, embrace innovative technologies that deliver efficiencies and create new opportunities. Never before has technology transformation been so important for attracting a consumer population that has comfortably adapted to a digital world.”


About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.


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  • Pffft!
    Having the tech and using it are two different things. Based on the reviews the Scan It! Mobile app is worthless. Considering how many times I’ve been audited because the hand held devices lost their connection with the store’s wifi, they aren’t much better.

  • They are cutting hours almost weekly, while running most departments on a skeleton crew. Pushing pre sliced deli meat in bright new displays, by running the deli dept with 2 slicers during peak times creating long wait times. There new system of taking the grocery ordering responsibility away from the dept. managers and allowing a computer system to order is causing shortages and over stocking issues. The stresses at the front end with less crew has changed speed and friendliness of check out, customer so and cashiers alike. Long lines and delays from needing CDH approval for price checks, coupons, or payment issue ( with only 1 CDH working). With pin pads, registers, scan it, and self check registers freezing constantly, the technology is lacking. Only 1 person in the snow collecting all the carriages creating a shortage in store and overwhelming the lone carriage person. OK, final rank. The bags are HORRIBLE the plastic is so thin a bag of chips slices threw easily , the handles rip if a heavy item is lifted, they rip when trying to open them constantly. The paper bags are weak and awkward to handle. There are always defective bags glue to each other or miss cut or not cut at all. Suppling the staff with flimsy bags then telling them to put more items per bag and frown on double bagging items. Honestly, I have only seen a decline in customer service with these “improvement”

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