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WAFC Elects Four New Directors

Joe Falvey, Mike Hendry, John Mathews and Laura Peters.
Joe Falvey, Mike Hendry, John Mathews and Laura Peters.

The Western Association of Food Chains (WAFC) has elected four new board members during its annual meeting, held last month in LaQuinta, California.

Newly elected directors are:

• Joe Falvey EVP, Unified Grocers; president, Market Centre, Livermore, California

• Mike Hendry, EVP, marketing and merchandising, Northgate Gonzalez Markets, Anaheim

• John Mathews, VP, sales and marketing, Cash&Carry Smart Foodservice, Milwaukie, Oregon

• Laura Peters, Area VP South, Albertsons/Vons/Pavilions, Fullerton, California

“It is a pleasure to welcome these industry executives to the board. We look forward to their efforts in furthering the success of WAFC’s mission: ‘Advancing the Food Industry Through Education and Leadership,'” said WAFC President and Chairman Kevin Curry, SVP of sales, merchandising and distribution at Raley’s.WAFC four directors

WAFC is focused on providing educational opportunities for food industry associates. The Food Industry Management Program at the University of Southern California Marshall School of Business has been available to qualified industry participants for 59 years. In 2000, the WAFC expanded its scope by working with community colleges throughout the western U.S. to establish the “Retail Management Certificate Program.” The Retail Management Certificate Program curriculum is currently available at 160 college/satellite locations and online nationally.

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.


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