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Conagra To Acquire Protein-Based Snack Brands

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Conagra Brands on Thursday said that it has entered into a definitive agreement to acquire protein-based snacking businesses—Thanasi Foods, maker of Duke’s meat snacks, and BIGS LLC, maker of BIGS seeds. Financial terms were not disclosed. The transaction is subject to customary closing conditions, including the receipt of regulatory approval, and is expected to close this summer.

Duke’s is considered a premium meat snack brand, with products including Duke’s Smoked Shorty Sausages and Duke’s Steak & Brisket Strips. Duke’s products are made in small batches with quality ingredients and authentic hardwood smoke pairings. BIGS produces a line of premium seed snacks, including jumbo in-shell sunflower seeds, sunflower seed kernels and roasted pumpkin seeds. BIGS partners with some of “America’s most-loved brands to bring big, bold flavor to seeds,” according to a press release.

“This is another exciting step in our ongoing efforts to reshape our portfolio to be more premium and modern,” said Sean Connolly, president and CEO of Conagra Brands. “These on-trend brands extend our meat snacks and seeds businesses into faster-growing, more premium segments. We are looking forward to working with the Thanasi team to grow the brands further and create value for our shareholders.”

Conagra Brands currently manages the Slim Jim meat stick brand and the DAVID Seeds brand.

Justin “Duke” Havlick, Duke’s and BIGS founder and CEO, said, “What started 13 years ago as a simple passion for fire roasting seeds and slow smoking meats has grown into two terrific brands that are recognized in households across the U.S. This is an incredibly exciting time for our brands and our team, and we are looking forward to working with the Conagra Brands team on the next chapter in our journey to take Duke’s and BIGS to another level.

“The Conagra Brands team values our brand beliefs and is committed to continuing to use quality ingredients and the craft methods that deliver the creativity and flavor our consumers and fans love today,” he added.

Following the completion of the transaction, the Duke’s and BIGS brands will continue operating out of Boulder, Colorado.

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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