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Haribo To Build Its First U.S. Manufacturing Facility In Wisconsin


Haribo of America, based in Rosemont, Illinois, plans to acquire a property in southeastern Wisconsin’s Kenosha County. The world market leader in the fruit gum and liquorice segment will build its first U.S. manufacturing facility on the property.

“The decision to build a manufacturing facility in Wisconsin is of great importance for the Haribo Group,” said Hans Guido Riegel, managing partner of the Haribo Group. “Haribo of America is the fastest growing sugar confectionery business in the U.S.A., hence the strategic importance of our manufacturing facility to commence production in 2020.”

Added Rick LaBerge, EVP and COO of Haribo of America, “Haribo has already been in the process of selecting a location for a first manufacturing facility in the U.S.A. for several years. In an elaborate process, we have examined many different sites. We are very excited to announce this important decision today.”

Wes Saber, EVP and CFO of Haribo of America, said, “As we are embarking on building one of the largest facilities in the confectionery industry this location provides ideal conditions to further grow Haribo’s successful business in the U.S.A.”

Additional details about the proposed facility were unavailable at the time of this report.

Haribo Group has 16 production facilities across Europe and employs nearly 7,000 people worldwide.

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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