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Publix Sets Sights On Growing Its GreenWise Market Stores

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Last updated on April 3rd, 2017 at 01:47 pm

Publix Super Markets plans to “reignite” its GreenWise store concept, the company said March 31.

The first newly redesigned GreenWise will be located near Florida State University at the southwest corner of Gaines Street and Railroad Avenue in Tallahassee, Florida, and is expected to debut in late 2018.

“We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products,” said Kevin Murphy, Publix’s SVP of retail operations. “Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer.”

Publix, based in Lakeland, Florida, plans to share additional details related to the new GreenWise format closer to the store opening. The company says it continues to aggressively look for additional GreenWise locations across its operating areas.

Publix currently has three GreenWise Market stores—in Palm Beach Gardens, Boca Raton and Tampa, Florida. The stores offer the same “Publix experience” as the supermarket chain’s traditional stores but with a focus on organic ingredients and products. GreenWise also is the name of a line of products that Publix created in 2003. The line includes products that are USDA Organic; made with at least 70 percent organic ingredients; contain no artificial preservatives, flavors or colors (may contain colors from natural sources); and raised with no antibiotics or added hormones (federal regulations prohibit the use of added hormones in GreenWise poultry and pork; all GreenWise meats are fed a 100 percent vegetarian diet).

 

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