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Supervalu 2017 National Expo Plans Announced

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Supervalu has unveiled plans for its fourth annual National Expo, which will be held July 25-27 at the RiverCentre in St. Paul, Minnesota. The event will feature a day of educational seminars and workshops tailored to help independent grocery retailers serve their customers better, as well as access to more than 300 vendors across nearly 130,000 s.f. of exhibit space.

“In a short period of time, the National Expo has become one of the must-attend events in the grocery industry,” said Mike Stigers, EVP, Wholesale, at Supervalu. “The expo gives independent retailers the opportunity to learn from experts through thought leadership content, industry trend discussions and networking opportunities all geared toward strengthening relationships and further enhancing their businesses. It also offers retailers the chance to meet personally with hundreds of vendors to hear more about new products and solutions that can help them drive additional sales in their stores.”

Retailers attending this year’s expo can expect to find a showcase of innovation, featuring new items, new merchandising solutions and new in-store concepts spanning all aspects of grocery retailing, according to Supervalu. Retailers also will have access to special products and promotions. One of the expo’s most popular features is the Monster Buys and Auction event, where prices on merchandise continue to drop as more quantities are purchased. Last year, more than 200 separate items were featured as part of the Monster Buys and Auction.

Another highlight of the expo is the Master Marketer Awards ceremony, which will be held July 27. The awards recognize the best merchandising, marketing and community relations initiatives from Supervalu’s independent retailers over the past year. Last year, Karns Foods, with eight locations in central Pennsylvania, was named the Grand Master Marketer, the top award presented.

Attendance at the National Expo is by invitation only. Supervalu customers will receive information about event registration, travel and hotel directly through their account managers. Vendors should contact their region merchandising team for information on applying for a booth. Other interested industry personnel can email the National Expo event coordinators directly at [email protected].

About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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