Bakery Deli/Prepared Foods Northeast

Muffin Town Adds Wisel As New England Foodservice Sales Manager

Stuart R. Wisel
Stuart R. Wisel

Muffin Town, a division of J.S.B. Industries, has hired Stuart R. Wisel as its New England foodservice sales manager. His region will include schools K-12 in New England, health and senior care, independent foodservice and retail owners, c-stores, cash & carry, vending companies, micro markets, and street business.muffin-town-logo

Wisel started in foodservice sales in 1988 as a territory manager with broad line foodservice distributors covering metro Boston, southeastern Massachusetts, Cape Cod and Rhode Island. He worked with a large food broker representing national, regional and local manufacturers. Stuart also is a tenured sales professional who enjoys meeting and working with customers. His goal is to offer solutions that make customers more successful using Muffin Town products and services, according to the company.

Stuart lives in Mansfield, Massachusetts, with his wife Sally.

J.S.B. Industries, headquartered in Chelsea, Massachusetts, manufactures thaw-and-serve bakery products under the Muffin Town, Smart Choice Whole Grain, Aesops Bagels, Madeline’s Gourmet Cookie Dough and SunWise Peanut Free brands. Private label baked goods are available for foodservice distributors and retailers.  The company operates two kosher, nut-free baked goods manufacturing plants at its headquarters in Chelsea, and in Lawrence, Massachusetts.     

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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