How Package Design Attracts Today’s Wine Consumer

As of June 2017, more than 3,500 new wine products had hit shelves in the last year, representing 14 percent of all items in the category and 4.5 percent of category sales volume. But the influx isn’t just giving consumers an array of new brands to choose from; it’s forcing retailers to make tough choices … Continue reading How Package Design Attracts Today’s Wine Consumer