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Farmstead Launches First 30-Minute Grocery Pickup Hubs

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Farmstead, an “AI-powered digital micro-grocer” that sources and delivers fresh food from farm-to-fridge in 60 minutes, has launched its new 30-minute Express Pickup service hubs in San Francisco and San Mateo, California.

According to Farmstead, this new service puts it “on par with the largest incumbent players in the rapidly expanding online grocery delivery space, many of whom do not yet offer online order and pick-up services in San Francisco.”

“At a time when the tech sector is trying to figure out what the future of grocery shopping will be, we are rolling out a new digital grocer that solves for convenience, food waste and geographic density,” said Farmstead CEO and Co-founder Pradeep Elankumaran. “Our suburban customers requested a free rapid pickup option from their nearby Farmstead hub to help them replace time-consuming last-minute trips to the supermarket. We’re thrilled to bring them this carefully designed, compelling new experience.”

Read more: San Francisco Startup Offers ‘Farm-To-Fridge’ Delivery In An Hour

With Farmstead’s new Express Pickup service, groceries are ready for pickup within 30 minutes of placing an online order. When customers arrive at the pickup location, they can tap an “I’m here” button on their phone, and a Farmstead employee will place their grocery order in their car.

“The addition of Express Pickup to Farmstead’s fulfillment model makes it possible to launch lightweight, software-defined hubs anywhere in the U.S. to quickly and easily meet consumer demand, fitting in seamlessly with their existing grocery habits,” said Farmstead Product Manager Jennelle Nystrom.

Farmstead says offering Express Pickup service for the first time in San Francisco is the latest step toward its goal of “fundamentally reinventing the $670B grocery sector.” By using AI technology to optimize the sourcing and distribution of food from farms to customers, Farmstead’s fulfillment model is intended to reduce waste, while saving customers time and money.

Founded one year ago, Farmstead has completed more than 17,000 deliveries to thousands of Bay Area customers, and has raised $2.8 million in seed funding from Resolute Ventures, Social Capital, Y Combinator and Joe Montana’s Liquid 2 Ventures.

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