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iFresh CEO Wins New York City Business Pioneer Award

iFresh CEO Long Deng
Long Deng, iFresh

Long Deng, CEO of iFresh Inc., a New York City-based Asian American grocery supermarket format and online grocer, has received the Business Pioneer Award from the Chinese American Citizens Alliance of Greater New York (CACAGNY).

The alliance is the oldest Asian American civil rights organization in the United States.

CACAGNY’s Wai Wah Chin, commenting on the award, said, “As an outstanding entrepreneur of the new generation of Chinese Americans and a proactive pioneer of Chinese politicians, Mr. Deng has been fighting for the rights of Chinese Americans. We appreciate his contribution to the Chinese-American community.”

Deng moved to the U.S. in the 1990s. He started his company as a food importation and wholesale company called Strong America, and then he developed an Asian supermarket company with stores on the East Coast. These businesses transformed into iFresh Inc., the first Chinese supermarket group to be listed on the NASDAQ.

Deng has been serving as the New York Republican State Committee finance co-chair since 2014 and also serves as the president of the  U.S. Chinese Chamber of Commerce.

“I am honored to receive this award. With increasing Chinese immigration, Chinese-American communities become bigger and increasingly demand better living standards. As an Asian American supermarket chain, iFresh grows with their need for a better life,” he said.

Deng’s company has nine retail supermarkets in the U.S. and two in-house wholesale businesses located in cities with a highly concentrated Asian populations. iFresh supplies fresh and culturally unique produce, seafood and other groceries that are not found in mainstream supermarkets. iFresh has an in-house proprietary delivery network, online sales channel and strong relations with farms that produce Chinese specialty vegetables and fruits.

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