Kroger has opened its 1,000th ClickList store and launched a new integrated digital shopping experience for ClickList.
Kroger introduced its first ClickList store in November 2014 in Liberty Township, Ohio. Over the last three years, the company says it has experienced tremendous growth and accelerated customer adoption across the country from coast to coast. Its 1,000th location is its Milford, Ohio, store, near its headquarters in Cincinnati.
“This exciting milestone is a testament to the impact of our digital shopping platform as well as the consistent and rewarding experience delivered to our customers by our talented store associates,” said Yael Cosset, Kroger’s chief digital officer.
Kroger also is working to improve its digital shopping experience.
“As part of our Restock Kroger plan, we continually invest in redefining our customers’ grocery shopping experiences by bringing online and offline seamlessly together through digital innovation,” said Cosset. “Our customers tell us they want multiple ways to shop. We are committed to leveraging a combination of insights from 84.51˚, advanced technology and our digital platform to give our customers the ability to shop when and how they want to make their lives easier.”
According to Kroger, the seamless digital experience focuses on providing customers with quicker and easier access to relevant products and recipes, digital coupons, weekly ads and shopping lists joined by an easy-to-use, fully integrated ClickList experience.
“Next year, we plan to expand our seamless service to more markets, ultimately making this convenient shopping experience available to every one of the 60 million families who shop with us annually…Whether our customers are shopping with us in a store or online this holiday season for groceries, meal solutions, health and beauty products, seasonal items or flowers, we want it to be a simple, personalized experience that saves them time and money,” Cosset added.
Kroger employs 453,000 associates serving nearly nine million customers every day in 2,793 retail food stores under a variety of local banner names in 35 states and D.C. Its family of companies operates an expanding ClickList offering in addition to 2,258 pharmacies, 783 convenience stores, 307 fine jewelry stores, 222 retail health clinics, 1,472 supermarket fuel centers and 38 food production plants in the U.S.