Technavio’s latest market research report on the global beer packaging market provides an analysis of the most important trends expected to impact the market outlook from 2017 to 2021. Technavio, a global technology research and advisory company, defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The top three emerging market trends driving the global beer packaging market according to Technavio research analysts are:
- Development of Green Fiber Bottle for beer packaging
- Introduction of pouch packaging in beer packaging
- Tactile finish packaging for beer
Development of Green Fiber Bottle for beer packaging
Companies such as Carlsberg announced an agreement to develop the world’s first biodegradable wood-fiber bottle for beer packaging. The project is in collaboration with ecoXpac, Innovation Fund Denmark and Technical University of Denmark. The project entails development of a bio-based and biodegradable bottle made from sustainably sourced wood fiber, with the brand name Green Fiber Bottle. All the materials that are utilized in the bottle, including cap, will be developed using biodegradable and bio-based materials, primarily from sustainably sourced wood fibers, thereby making the bottle degradable.
According to Sharan Raj, a lead analyst at Technavio for packaging, “Impulse-drying technology used to develop the bottle makes sure that energy consumption during production does not exceed the amount that is being used in the existing product alternatives. It is estimated that the consumption of energy in the production of the Green Fiber Bottle will be much lower than that required for the existing high-density polyethylene and paper technologies.”
Introduction of pouch packaging in beer packaging
The primary attraction of a flexible beer pouch is that it can be custom cut, sized and printed to mimic the shape of the traditional glass bottle, while offering something unique. Cans are preferred more than glass bottles as they can be handled more easily and are associated with creativity, relaxation and uniqueness, says the report.
Custom-printed flexible pouches are not limited by a traditional cylindrical shape, and they take up less space than metal cans. After consumption, pouches can be flattened and recycled, and this proves to be less damaging to the environment. Opaque pouches prevent the beer from alteration in temperature, flavor and freshness by protecting it against light and oxygen.
Tactile finish packaging for beer
Pulse Roll Label Products will launch the UV flexo rough texture varnish, a new food packaging compliant (FPC) aimed at the craft beer packaging and label market and other specialized print applications. The varnish is being launched in collaboration with Sandon Global, Creation Reprographics and Hamilton Adhesive Labels. The tactile coating ensures high-quality finish for industries, which can benefit from incorporating a rough texture and tactile effects on beer packaging and labeling.
“Such collaborations bring together knowledge and expertise in ink, anilox, reprographics, plate making and self-adhesive label printing. To optimize a rough texture, feel and the processability of a tactile varnish at higher speeds, Pulse Roll Label Products undertook extensive R&D. The product proves to be on a good flow in the filling lines and a texture that is rougher than traditional labels and has been developed to be suitable for beer packaging applications,” says Sharan.