New Research Profiles Five Generations Of Grocery Shoppers

Birth rates are declining, the population is aging, and for the first time ever, five distinct generations of shoppers are in the grocery aisles, each with their own set of characteristics and attributes that influence shopping behaviors. Research in the 14th edition of “The Why? Behind The Buy” from Acosta—a full-service sales and marketing agency in the consumer … Continue reading New Research Profiles Five Generations Of Grocery Shoppers