According to survey results previewed at the Food Marketing Institute (FMI) Midwinter Executive Conference by FMI and analytics firm Precima, shoppers rated loyalty toward their primary grocery store quite high (4 out of 5). However, the reality may be different when looking at shoppers’ behavior: Three out of five shoppers would shop at one store if they … Continue reading Research: Retailers Must Take ‘Holistic Approach’ To Shopper Loyalty