Home » Salvation Army To Open Its First Grocery Store, Located In Baltimore

Salvation Army To Open Its First Grocery Store, Located In Baltimore

Salvation Army DMG Foods

The Salvation Army will open the nonprofit’s first grocery store on March 7 in northeast Baltimore, Maryland. It will carry the name DMG Foods as a nod to the organization’s motto—“Doing the Most Good.” The will offer low-cost, healthy food in an area bordering a food desert.

The Salvation Army’s area commander, Gene Hogg, said he has high hopes for the store and what it can do for east Baltimore residents who already are getting Supplemental Nutrition Assistance Program (SNAP) benefits.

DMG FoodsThe goal of the grocery store, Hogg said, is to “present a sustainable model that engages the community in order for them to eat healthier, smarter, cheaper and all of that.”

For many, it’s a short walk to get healthy food in what used to be a food desert, according to the Salvation Army.

“Our basic target would be the people who live across the street and over in areas where they don’t have transportation, or they have to get on a bus because they can’t go to the local store. Well, they can, but it’s more expensive for them,” Hogg said.

DMG Foods chickenThe store is located in a 7,000-s f. warehouse. It will have on-site butcher, a deli counter and pre-made meals and salads prepared by the Maryland Food Bank; non-perishable items include national brands as well an in-house brand called Best Yet.

DMG Foods will be open to all shoppers, regardless of income. Additional coupons and giveaways will be available to people who receive SNAP benefits.

According to the Salvation Army, DMG Foods is the first grocery store in the nation to combine social service with a traditional grocery shopping experience. The group’s social services include nutritional guidance, shopping education, workforce development and meal planning.

The workforce development program teaches retail soft skills and provides hands-on grocery apprenticeship. There also will be some educational sessions teaching people about healthy meals and how to select and prepare them. In a partnership with the Maryland Food Bank, DMG will offer daily meal solutions and cooking demonstrations for its customers.

Hogg said the cooking demos will teach customers about health value of the food in addition to being able to taste the food and “provide an environment to learn how to cook the food.”

In addition, the “Red Shield Club” loyalty program will provide special offers and discounts.

The Baltimore store is a test store and, if all goes well, The Salvation Army plans to open stores in food desert areas all over the country.

About the author

Mike Berger

Mike was Editor at The Griffin Report of the Northeast.


Click here to post a comment
  • This just what the neighborhoods needed a supermarket thatats close to where people live and have no transportation. Excellent idea and im sure it will be a success

  • I certainly wish that it were an available option near here–e.g. in West Oakland, a true Food Desert ? –and I would travel from San Francisco to it! for the shopping experience; especially to witness the Community enGAGE-meant
    How thoughtful

    I would love ❤️ to follow its progress… take the Country by storm

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

Learn More From Vericast

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap