Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels.
To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico Tuesdays” events in seven major cities across the U.S. every Tuesday between March 20 and May 1. Brand ambassadors will surprise locals in seven cities with Tampico wristbands. The events also will feature roaming mobile billboards designed to look like bottles of Tampico. Events will take place in select public spaces in Chicago, Miami, Los Angeles, Atlanta, Houston, Dallas, and New Jersey.
The refresh to Tampico’s brand and labeling is designed to offer a “more fun, adventurous and uplifting aesthetic, instilling a spirit of discovery and joyful moments into loyal brand fans and new-to-Tampico consumers alike,” the company says. The new logo, with juice droplets emanating from the Tampico name, is designed to symbolize a burst of flavor, with the letter “o” converted to a smile.
“Our brand refresh is all about reinvigorating the Tampico experience for our consumers,” said Marta R. Gerdes, VP of marketing. “Our new look captures our consumers’ desire for creating joyful moments, while still preserving Tampico’s tradition of trusted quality, excellent value and unique flavors. We are thrilled to embrace the new way of expressing our ‘Irresistible’ brand essence as a state of being ‘Imaginatively Curious.’”
The brand refresh is simultaneously being rolled out across Tampico’s products and digital properties.