NPD: Gen Zs Are Discerning Shoppers With An Eye For ‘Real’ Foods

Generation Z, those born from 1997 to present, has the potential to take demand for “real,” unadulterated food to new heights, finds a new report from The NPD Group, a global information company. Raised by Gen X parents, Gen Z shoppers have higher consumption rates of organic foods and beverages than any other group, and they were … Continue reading NPD: Gen Zs Are Discerning Shoppers With An Eye For ‘Real’ Foods