Home » Canada Dry Combines Ginger Ale And Lemonade In Latest Offering
Beverage News Grocery News Home Page Latest News New Products Southwest Suppliers

Canada Dry Combines Ginger Ale And Lemonade In Latest Offering

Canada Dry Ginger Ale and Lemonade

Last updated on March 30th, 2018 at 04:04 pm

Canada Dry is introducing a new flavor combination, Canada Dry Ginger Ale and Lemonade. It features the flavors of ginger and lemonade made with real juice.

“Canada Dry has seen eleven years of consecutive growth, which is a testament to our consumer loyalty and ability to develop great-tasting flavor combinations, taste-tested and approved by our consumers,” said Dave Falk, VP of marketing for Canada Dry.

The company is rolling out a marketing campaign to support its new product launch. The digital and television ads, created by advertising agency Deutsch, will feature a new character, Ginger Man. The guru played by Cullen Moss is on a mission to give consumers guidance on how to “taste nirvana.” The Ginger Man character will accompany an integrated campaign consisting of national television commercials, audio streaming program advertisements, and an extension across social, digital and media channels.

“Relaxing with a Canada Dry has always been part of its heritage,” said Doris Chung, SVP, creative director at Deutsch. “With the launch of its new product, Ginger Ale & Lemonade, we were able to bring this concept to life through ‘Ginger Man.’ We’re excited to debut this modern guru and share the secrets of relaxation with the world.”

Keep reading:

Fiji Water Targets Fitness Enthusiasts With New Sports Cap Bottle

Small And Independent Brewers See Sustained Growth In 2017

Tampico Beverages Unveils Updated Logo, Branding

About the author

Alissa Marchat

Alissa was Staff Writer at The Shelby Report.

1 Comment

Click here to post a comment
  • I love the idea, but I would prefer Ginger Ale & Lime. Like a non-alcoholic Moscow Mule. 🙂

Featured Photos

Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
Share via
Copy link
Powered by Social Snap