Meijer is expanding its selection of apparel for young men, rolling out a special collection of Neff brand products. The line, available now in most Meijer stores, includes graphic tees, tanks and shorts. The retailer plans to have the line in all stores by this fall.
“We are excited to bring Neff to Meijer because the brand celebrates fun and individuality,” said Shawn T. Colley, divisional merchandising manager of men’s apparel and team sports for Meijer. “We believe our customers will appreciate the quality and depth of the Neff assortment. The brand offers many styles and looks that will enable them to be relevant and authentic. We are extremely pleased with the initial success of the brand.”
Neff’s partnership with Meijer allowed the brand to expand into the Midwest. Neff was created by Shaun Neff in Southern California, and soon grew in popularity among the surf and skateboard communities, says Meijer.
“This is an amazing opportunity for Neff,” said John Lee, Neff’s VP of marketing. “We created a collection for Meijer that allows us to deliver our ‘Forever Fun’ anthem as a point of difference to the regions that Meijer penetrates.”
Neff is the latest addition to the Meijer’s expanding apparel selection. In 2017, Meijer introduced its first own brand, Edgar + Ash, for young men. The line includes a variety of jackets, hoodies, flannel shirts, novelty tees, elongated tees, joggers and shorts.
Based in Grand Rapids, Michigan-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.