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Spoiler Alert/HelloFresh Partnership Yields Surplus Food For Donation

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Last updated on June 13th, 2024 at 04:41 pm

Spoiler Alert, a Boston-based technology and professional services company that helps businesses manage unsold food inventory, announced productive results from its ongoing partnership with HelloFresh, a meal kit company.

HelloFresh partnered with Spoiler Alert beginning in July 2017 to deploy a standardized and scalable solution for recovering value from its surplus food inventory.

The program, now live across the U.S., has enabled HelloFresh to reduce landfill-bound waste from each of its distribution centers and increase food access for food-insecure families in its communities.

By working with Spoiler Alert, HelloFresh has decreased landfill-bound waste by 65 percent; reduced waste hauling pickups by 44 percent; nearly doubled the percentage of unsold inventory donated to charities from 33 to 61 percent; and donated more than 1 million meals comprised of fresh ingredients to its local communities.

Spoiler Alert is working with HelloFresh’s operations and supply chain teams to provide greater visibility into the company’s surplus inventory. The partnership focuses on optimizing diversion away from landfills to alternative outlets, such as hunger relief organizations.

“At Spoiler Alert, we recognize the massive problem that food waste poses to businesses and our planet. We’re using our unique platform and data analysis to change the status quo. With HelloFresh, the food recovery numbers speak for themselves,” said Emily Malina, co-founder and chief product officer for Spoiler Alert. “HelloFresh has been a leader in their space in many areas, but this is one where they have really stepped up and are at the forefront of the industry. We have all been incredibly impressed with their team.”

“From the time we started our company, reducing food waste has been inherent in our mission and model,” said Uwe Voss, COO and managing director for HelloFresh U.S. “Working with Spoiler Alert has enabled us to double down on our mission to operate a sustainable business that generates great value for our customers and our community.”

According to both companies, every year, the U.S. spends more than $218 billion growing, processing, transporting and disposing of 63 million tons of food that is never eaten. Spoiler Alert’s work with companies like HelloFresh creates more effective food recovery and waste diversion efforts. This accelerates food waste reduction across the supply chain and results in more profitable, sustainable and efficient operations for food-related businesses.

HelloFresh operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 39.5 million meals in the three-month period from Oct. 1- Dec. 31, 2017, to 1.45 million active customers. HelloFresh was founded in November 2011 in Berlin and went public in November 2017 at the Frankfurt Stock Exchange in Germany. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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