Home » Green Giant Launching Limited Edition Cans To Support Children’s Hospital
Center Store Grocery Industry Grocery News Home Page Latest News Northeast Packaging News Suppliers

Green Giant Launching Limited Edition Cans To Support Children’s Hospital

Green Giant limited edition cans

Last updated on May 15th, 2018 at 02:04 pm

Green Giant has partnered with Smith Design to launch three limited edition cans that feature the artwork of patients of St. Jude Children’s Research Hospital.

Smith Design donated design, production and project management services to create these special cans of sweet peas, whole kernel sweet corn and cut green beans with colorful labels that integrate the artwork of young St. Jude patients. Smith Design developed visual reference for the patients and was an integral part of the “art party” that Green Giant held at St. Jude in Memphis, Tennessee.

“It was an honor for us to work directly with the artists/patients at St. Jude’s Children’s Research Hospital to launch these Green Giant Limited Edition cans,” said Jenna Smith, president of Smith Design. “Smith Design has pledged to donate 1 percent of our time to give back to the community so our involvement with this partnership is part of our mission.”

Smith Design says it worked closely with the Green Giant team on a design that showcases the specialness of the labels while communicating the Green Giant brand and product imagery so that consumers will easily find the vegetables that they are shopping for.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.

Keep reading:

SpartanNash Scan Campaign To Support Special Olympics In Eight States

Column: Six Proven Tips For Successful Food Packaging

7-Eleven Tests Coffee Sodas In First-Ever Self-Chilling Cans

Featured Photos

Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
Share via
Copy link
Powered by Social Snap