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Affiliated Foods Adopts BRdata Cloud To Track Scan-Based Promotions

Affiliated Foods Amarillo logo

BRdata Cloud recently debuted two new offerings focused on increasing efficiencies between retailers, wholesalers and vendors: Scan Promotion Tracking and Cloud Vendor Portal. Through Scan Promotion Tracking, BRdata Cloud processes stores’ transaction log data to track the number of times promotional items were purchased. Then, at the end of the promotion, BRdata Cloud generates invoices for the vendors and brokers, in addition to providing the necessary data feeds for validation. Affiliated Foods Inc., based in Amarillo, Texas, is implementing BRdata Cloud to track scan-based promotions throughout its 428-store cooperative.

“Collecting POS scan data across our network of independent retailers has been an ongoing challenge for over a decade. The lack of integration cost our members time and opportunities to participate in certain vendor programs,” said Andy Halencak, director of information technology at Affiliated Foods. “Now, instead of inefficiently and inaccurately piecing together information from different stores, we can count on good, clean data daily from BRdata Cloud to strengthen relationships with our vendors, add value to our members and pass savings and convenience on to customers.”

The BRdata Cloud Vendor Portal will be implemented in the second phase of Affiliated Foods’ system upgrade. Through this new solution, grocery retailers and wholesalers can add communications to their Master Data Management (MDM) systems by allowing vendors and brokers to upload item, cost and promotional information to the Vendor Portal.

The solution works well for vendors because single uploads can support hundreds of stores depending on the region, the company says. While these systems will integrate into existing BRdata databases, using BRdata back office solutions is not a requirement to utilize the Cloud Vendor Portal.

“For Affiliated Foods and other retailers and wholesalers, a cloud-based vendor portal empowers these business partners with the aggregated data to make strategic decisions,” said John Abbene, BRdata president. “Through these platforms, all parties involved in grocery operations can potentially reduce costs and increase efficiencies.”


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Brookshire’s Food Store
Glen Rose, Texas
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